How are you positioning your brand? What does your brand represent? A lot of factors play a key role in attracting customers/ clients. Depending on your product or services, one needs to accordingly position the brand to attract the right target audience.
Marketing is important, there is no doubt about it, and every company will market its brand in a different way. And for that every entrepreneur must ask themselves- “How are customers perceiving my business?”
Not only in terms of external but internal branding as well. Showcasing a pleasing office culture, employees and brand beliefs can play a vital role in the organization and enable your customer to connect with your brand.
Here are two simple scenarios to showcase how company branding can affect business growth
Case Study 1
Marketing Matters a 3-year-old marketing agency with about 50 people in the team. They have leased a villa at one of the most happening areas in the city and transformed that villa into a charming and modern office. They curated an engaging website, painted the office with company colors and created defined departments and cubicles for each of them. To keep their team happy, they offer fresh and lively vibe through-out the office with a casual attire and an inspiring wall of fame to motivate the team. This type of exciting office culture attracted the kind of candidates that company founders wanted and with the team, their business is soaring. This was originally published on SCIKEY website. Read full story at SCIKEY
